The idea of this project is simple: “Putting shoes on feet and smiles on faces in Africa”. We collect shoes which have been outgrown by their original owners and donate them to African children, who would otherwise have to live without shoes or with only very basic footwear.
Most Japanese people tend to throw away shoes which their children have outgrown, despite those shoes still being fit to wear. By collecting and reusing these shoes, our aim is to raise awareness about the importance of sustainable and responsible use and our impact on the environment.
We are delighted to have Naoko Takahashi, one of Japan's most famous marathon athletes, as the front-runner for our project. With her help, we aim to join together the smiles of children around the world, to give them the chance to dream, and to provide them with opportunities to build their own futures.